Lifebuoy in the United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 words

Lifebuoy in the United Arab Emirates - Essay Example The Unilever started in Saudi Arabia by appointing Binzagar family as official representative. In 1992, the company decided to open its first office in Dubai followed by a joint venture in Egypt. It was operated in three clusters. In 2007 all the three were combined and became Unilever North Africa and Middle East to consolidate its operations, leverage synergies of scale and cost arbitrage. It is considered as the market leader in the region with a market turnover of US$ 1.3 billion (Unilever North Africa and Middle East Bucks the Global Trend, 2009). The brand Lifebuoy has come a long way through the years. It is one of the country’s oldest brands launched in 1894 as Lifebuoy Royal disinfectant soap. Considered as an affordable soap to support people seeking better personal hygiene, it was launched across the world and continued to be a leading brand in India (Lifebuoy Shampoo). Lifebuoy brand has also a shampoo line which includes variants such as hair fall, herbal and anti dandruff. It was launched in 1997 in Pakistan and a leading brand ever since. It provides affordable shampoo for the Pakistanis regardless of lifestyle and class. Every variant should have a detailed description of the product for consumers’ information. ... Since Middle East is a hot region and majority of the people including in the UAE suffers from dandruff due to heat, diet and other external factors, the market for anti-dandruff shampoo has been lucrative. Most citizens suffer from an age range of 15 years to above 40 years old but the majority of them are between 25 to 29 years old according to research. Different brands of shampoo can be found on the market but has different side effects have been noted on the consumers such as makes the hair hard, bad smell and others. UAE’s development of free zones and other industries such as industrial and commercial sites, growing sectors in healthcare, hotel and restaurant, automotive logistics and construction, it provides large number or workers that are prospective consumers of anti-dandruff shampoo and other products and can be considered as lucrative market Different marketing strategies have been adapted by Unilever Company to market their Lifebuoy products. Vikram (2010) state d that Brand Management is the application of marketing techniques to a specific product to a product line that may be a brand too. Using this kind of strategy, brand management will generate more profit because the brand has been established in the consumers’ mind that they will continue to patronize the new product under that brand. They continue to use brand management through the years because it is a more effective way of introducing new products to market. It is also a cheaper mode of advertisement since the brand is already known by consumers and they do not have a hard time remembering the new product because they can always associated the new products with the famous brand. Another strategy that had been using by the company

A clinical incident Essay Example | Topics and Well Written Essays - 2000 words

A clinical incident - Essay Example Mr. Halliday who had just undergone surgery for gastric carcinoma under general anaesthesia had respiratory distress during my posting in the post operative room. The anaesthetist advised tracheostomy. Immediately my senior whom I had assisted twice already in the procedure and observed it being done by her many times, posted me to the duty of assisting the anaesthetist to do it. I had half an hour to prepare myself, the patient and the family for the procedure. The moment that I learned that I had been posted, I felt a little shaky. Could I go through with it? It was my first participation in a tracheostomy. The senior boosted my confidence and told me she would be around if assistance was needed. First I ensured the availability of the emergency tracheostomy kit. I had to speak to the patient and his family of wife and son about the procedure and its outcome. The patient himself was a little hazy from the anaesthesia of surgery. The wife and son were easily convinced but they wanted to know whether it is just for now or long term. Informing them that it has been intended for a short duration now and is being done for controlling the secretions, I felt pleased that things had started off smoothly. Checking the list that is used for the packing of instruments and other equipment for the emergency tracheostomy during preparation for autoclaving, I felt everything needed had been ready. The outer tube, the snugly fitting inner tube, the flange which lies against the patient’s chest and the 15mm termination which fits all ventilators and respiratory equipment were the main components necessary (Tracheostomy care working group, 2000). The optional parts were the cuff which helps fix the tube in position, the air inlet valve which prevents the escape of air, the air inlet line which would allow air to move from the air inlet valve to the cuff and the pilot cuff which is an indicator of the amount of air in the cuff (Tracheostomy care working group,